8th March is celebrated as Women’s Day worldwide and India is no exception. However, this year, apart from the usual discounts and special offers by companies selling all kinds of goods and services (read-beauty products and designer clothes) there were some offers that came with absolutely no strings attached. And that is too irresistible even for someone like me since advertisements have never enticed me.
One such offer was that by Big Cinemas who gave every woman in this country, an open invitation to walk into any Big Cinema theatre and watch any movie free of charge and that too all day long! What can I say-too irresistible isn’t it? I felt it was my duty to oblige since I got handed a pamphlet informing me the same when I visited there the last time! So, come 8th March I called in my friend and told her that we have to grab this offer with both hands and both legs if needed, and she obliged of course. Now mind you, we have never done such a thing before, never even tried the free make up session at the Shoppers Stop outlets. So we braved the Mumbai traffic and landed at R City Mall in Ghatkopar well within time. Took the elevator to the 3rd floor with much anticipation knowing that all the women with us had also come to celebrate women’s day and were headed in the same direction. Finally on arrival we found a huge serpentine line, which was being manned by staffers handing out forms (yeah-forms asking for details of which movie we wanted to watch!). We could not believe the turnout and kept cracking up seeing the addition to this queue. All women kept chattering among themselves deciding which movie was worth the free ticket and if they would in fact get the ticket at all. There were college groups, kitty party groups, families where women came along with their men folk who of course were paying for their tickets as was the case with yours truly. The whole scene was fascinating as it was funny. Once we came close to the ticket counter the decision on which movie to watch took paramount importance. Women were calculating with increased fervour the odds of getting the tickets before them being sold out. As for us we knew all the way that we would be watching the Road Movie since we had planned for it a few days back. Good for us that nobody wanted to watch this hatke movie, so we sailed through with getting our tickets on time.
We wanted to remember this day where we actually watched a movie for free and hence captured it on our camera feeling and looking every bit jubilant.
I realized that people actually love being a freebee even if that meant standing for hours to get what is being doled out free of charge. The growing consumerism is what theatre owners are capitalizing upon, with such offers. On any other day, I am sure the footfalls in the food stalls and other stores would not have been this high.
All in all it was one fun day, which left me feeling that people do take time out from their busy schedules to enjoy such bounties. Currently I am checking if there are any more such days which will be celebrated with all earnestness!