Marketing gurus keep talking about meeting the consumers needs. So much so that each customer must be treated differently...they say its the era of customization!!
But some incidents takes the concept to a new level... For instance on our way back from church, we would notice a beggar making pit stops near every vehicle.... However what we did not notice was, that he too had noticed us every Sunday morning.. Couple of weeks later the same beggar comes around in front of Badigar Uncle's car with whom we traveled and instead of the same sales pitch, he stretched out his hand, gestured to us and said " God will bless you"!!